The Art of Sales with Art Sobczak cover

The Art of Sales with Art Sobczak

Art Sobczak, cold calling and sales trainer

Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you'll feel comfortable using, and that get the results you want. You'll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.

Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you'll feel comfortable using, and that get the results you want. You'll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.

335 How to Get Really Good at Being BAD at Sales

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Epizode

335 How to Get Really Good at Being BAD at Sales 29 Oct 2026

Some of the worst sales advice I've seen lately is, " Just make 1,000 calls." Because if you're doing the wrong things 1,000 times, you're not developing skill. You're getting really good at being bad. And you might actually be training yourself to dre... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

334 "Daddy, is that man sad?" 05 Oct 2026

A four-year-old boy looked at me on an airport train and asked his dad, "Daddy, is that man sad?" I wasn't. But apparently, that's what I was communicating. And that's the point: You can't NOT communicate. In this episode, I share that airport wake-up ... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

333 How to Answer "Just send me information" 15 Sep 2026

"Send me some information." Those five words have probably killed billions of dollars in potential sales. Because too many salespeople hear them, happily agree, send off a deck, case study, or PDF... and then spend the next month chasing a prospect who... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

332 What Rattlesnakes Outside My Front Door Taught Me About Sales 25 Aug 2026

Twice in fifteen years of desert living, I've walked out my front door and found a rattlesnake curled up in the corner. That fear taught me something about persuasion that a famous psychology experiment proved decades ago. Dr. Albert Bandura cured seve... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

331 GUEST: What 20,000 Phone Hours Taught Him About Prospecting and Sales, with Justin Michael 08 Jun 2026

Most cold call advice you see celebrated on LinkedIn has one thing in common — it starts with an apology. "You're going to hate me, but this is a cold call." "Did I catch you at a bad time?" "I'll be honest with you — this is a sales call." Justin Mich... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

330 GUEST- Debunking the Myths of Sales with What is Actually True, According to Science and Research, with Dr. Lorenzo Bizzi 13 May 2026

What if everything you believed about sales was wrong? Art Sobczak sits down with Dr. Lorenzo Bizzi, professor at Cal State Fullerton and author of Myths Versus Science of Selling, to challenge the conventional wisdom that has dominated sales training ... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

329 GUEST Joe Dalton- You Don't Have a Closing Problem, You Likely Have This Instead 14 Apr 2026

What if your biggest sales problem isn't closing… but everything that happens before it? In this episode, Art Sobczak sits down with sales trainer, speaker, and author Joe Dalton to break down what truly separates professionals from amateurs in sales. ... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

328 Why Prospects Quickly Decide to Get Rid of You, and What to Say Instead to Fix That 18 Mar 2026

You know that kid in the produce aisle who has no idea where the dill is? The one who starts apologizing and wandering around while your brain checks out? That's what most prospecting calls sound like in the first 20 seconds. In this episode, Art break... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

327 What to THINK to Avoid Saying the 26 Banned Sales Words and Phrases 26 Jan 2026

Last episode I banned 26 sales words and phrases. But the truth is… banning the words isn't the solution. Because the words aren't the problem. They're the emotional "cover" salespeople use when they don't feel confident—apologies, permission-begging, ... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

326 The 26 Sales Words and Phrases I'm Banning in 2026 05 Jan 2026

Salespeople don't struggle because they lack tactics. They struggle because of the language they use —often without realizing what it reveals about how they're thinking. In this episode, Art Sobczak shares 26 sales words and phrases he's banning in 202... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

325 GUEST: Lee Salz: Why Discovery Calls Must Die (And What to Do Instead) 01 Dec 2025

Too many salespeople celebrate getting the meeting… and then blow it with a stiff, self-serving "discovery call" that prospects secretly dread. In this episode, Art sits down with sales differentiation strategist and bestselling author Lee Salz to reth... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

324 Why Most Salespeople Hear But Don't Listen—and the 2-Second Fix 24 Nov 2025

Think you're a good listener? Try this: Can you remember the exact words your last prospect used to describe their biggest problem? If not, you weren't listening—you were waiting to talk. In this episode, Art reveals the Two P's framework (Purpose and ... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

323 The Real Reason Sales Training Doesn't Work (And What Does) 18 Nov 2025

You know what to do. So why aren't you doing it? In this episode Art reveals why sales success isn't about knowing more—it's about BECOMING more. And why most sales training fails to create actual transformation. You'll discover: Why you revert to "per... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

322 No One Is Born a "Natural Salesperson" — Here's How You Can Become One 11 Nov 2025

Most people think great salespeople are just born with it — with confidence, charisma, the ability to say the right thing at the right time. But that's a myth. "Natural" salespeople aren't born. They're built through identity, practice, tone, repetitio... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

321 The Psychology Behind "We Don't Need It" (And How to Flip It Instantly) 21 Oct 2025

Ever had someone tell you, "We don't need that"? You'll love this one. Art shares a hilarious old Century 21 commercial that nails one of the biggest sales mistakes out there — showing people what you want them to buy instead of what they actually want... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

320 "Don't Lose Her!" (And Other Terrible Sales Advice We Tell Ourselves) 06 Oct 2025

Ever catch yourself thinking, "Don't blow this call" or "They probably won't be interested anyway"? Those little thoughts can sabotage your success before you even say "hello." In this episode, Art shares a powerful (and funny) story from the softball ... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

319 How to Inspire People to Get Back to You (And Why You Shouldn't Need To) 10 Sep 2025

Tired of sending follow-up messages into the void? Getting ghosted by prospects who seemed interested? The problem isn't your follow-up strategy—it's what happened BEFORE you needed to follow up. In this episode, you'll discover the tough-love truth ab... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

318 What the Top Salesperson--Who Does Everything Wrong--Knows, That You Don't 31 Jul 2025

Ever wonder why Scott in the next cubicle breaks every sales rule you've learned... yet consistently crushes his numbers? Why some reps can open calls with "Got a minute?" and get prospects leaning in, while others use perfect technique and get hung up... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

317 Why You Stare at the Phone Instead of Picking It Up (and how to fix it) 24 Jul 2025

You know the feeling. You have calls to make, leads to follow up on, prospects to reach out to. But instead of picking up the phone, you find yourself staring at it like it's radioactive. Maybe you reorganize your desk. Craft another "perfect" email. R... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

316 How to Win Every Sales Call (Even When You Get a NO) 25 Jun 2025

What if you could never lose on a sales call again - even when prospects say no? Most salespeople approach calls with one goal: get the sale or appointment. When that doesn't happen, they feel rejected and start avoiding the phone altogether. In this e... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

315 Mastermind Part 2 - The Mindset That Built Multimillion-Dollar Empires 03 Jun 2025

In this second part of Art's exclusive mastermind session recorded on a Mediterranean cruise, four extraordinarily successful entrepreneurs reveal the mindset shifts, identity traits, and beliefs that took them from startups to multimillion-dollar exit... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

314 Mastermind at Sea: Sales and Success Secrets from Four Business Builders Who Sold Big 29 May 2025

Art takes listeners aboard a cruise ship for a unique mastermind session with four incredibly successful business people... friends of his who built and sold multimillion-dollar companies. This rare group conversation features: Tim Murphy - Built Presi... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

313 Dealing with the Fear, Rejection, and Lies that Hold Salespeople Back 06 May 2025

Even top-performing sales pros feel it. Fear. Resistance. That creeping hesitation before hitting "send" or dialing the next number. In this honest, no-fluff episode, we're talking straight about fear in sales—where it hides, how it disguises itself, a... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

312 You Sell Every Day (Whether You Admit It or Not)—Now Master It 21 Apr 2025

Think you're not in sales? Think again. In this episode, Art breaks down why everyone sells—whether or not it's in your job title. You'll discover the three big reasons people fear selling, how to reframe what sales really is (hint: it's helping), and ... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

311 Name-Dropping Can Help or Hurt- Use the "Three R's" 30 Mar 2025

Is name-dropping a powerful credibility booster or a fast track to sounding desperate? In this eye-opening episode, Art reveals the shocking truth about strategic name-dropping that most sales professionals get completely wrong. Discover why mentioning... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

310 Two Powerful Questions to Get Prospects Selling Themselves 11 Mar 2025

Ever had a prospect who knows they have a problem but just hasn't pulled the trigger on fixing it? In this episode, I share two simple but powerful questions that uncover what's been holding them back—and more importantly, what's finally pushing them t... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

309 My Experience with a Painting Contractor's Mistake-Filled Sales Approach 12 Feb 2025

Art breaks down a real-life sales experience with a local painting company and uncover the critical sales mistakes that cost them the job. From the first contact to the follow-up (or lack thereof), we'll dissect what went wrong—and more importantly, ho... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

308 Stop Asking IF There's a Problem—And What TO Ask That Will Transform Your Calls 27 Jan 2025

Asking prospects "Do you have a problem?" is ineffective, and causes conversations to die. A better approach that gets them to open up is using "assumptive problem quesitons. These get them to relive their challenges, and create urgency for a solution.... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

307 How to Be the Ultimate Sales Professional: The Four Pillars 03 Jan 2025

There are four pillars that comprise being the Ultimate Sales Professional, and not someone who just does sales. Being fearless and rejection-proof, Being others-focused in your thinking and actions, Mastering a proven prospecting and sales process, an... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

306 How to Be the Most Interesting Person in the Room (Or on the Call) 17 Dec 2024

We explore the art of being genuinely interested in others—both in social settings and sales conversations. Inspired by observations at recent holiday parties, Art shares how most people fail to listen effectively, turning conversations back to themsel... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

305 GUEST: How to Easily Make "Happy" and "Positive" Your Default Modes, with MK Mueller 25 Nov 2024

MK Mueller has changed lives worldwide with her "8 to Great" simple methodology for having a positive attutude, ALL of the time. As salespeople, we know that our attitude has more of an effect on our results, and income, than any sales process or techn... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

304 And the Winner Is, YOU, if You Choose To 06 Nov 2024

The election is over. Some are ecstatic, others angry. Those who rely on the results to determine their happiness and success will be greatly disappointed. Ultimately, if you want change, YOU need to change. No outside influence affects your destiny li... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

303 Use "How?" Instead of "Why?" to Get Better Results 23 Oct 2024

Asking someone "Why?" they do or say something has the potential to put someone on the spot and feel like they need to defend themselves. A scientifically-proven better option is to word questions with "How?" In this episode you hear the reasoning, and... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

302 Stop Calling What Happens, Rejection 11 Oct 2024

Probably the biggest roadblock to success for most salespeople is the fear of rejection. But, rejection doesn't actually exisit. It is the story that someone attaches to an experience. When we take control, and tell ourselves different, better, and pos... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

301 Victims Make Horrible Professional Salespeople 30 Sep 2024

Someone who is always the victim has little chance to succeed in professional sales. Sales, when done at the highest level is all about taking responsibility, ownership, and leading. If someone is not getting the results they want, it is on them. Not b... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

300 How to Handle a Specific Price Objection 17 Sep 2024

An objection some salespeople hear is, "I only want to pay if I get the results you say we'll get." Art shares how he suggested a fellow coach handle that actual objection that she received from a prospect, and the exact process that you can use to pre... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

299 Forget About Trying to Sell; Focus on How You Make People Feel 05 Sep 2024

A famous saying is that "You can't NOT communicate." Meaning that everything you do or say that is observed by someone, whether it is intentional or not, is creating feelings in others. We can be much more successful in sales, and in life, by focusing ... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

298 How to Respond to the Too Early "What's it cost?" Question 22 Aug 2024

Many prospects don't want to abide by our timetable. They want to know what the price is, before we are ready to go there. How you respond makes the difference between annoying them, giving them a price that seems unreasonable for them, OR helping them... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

297 GUEST: How to Prevent Stuck Deals, and Get them Unstuck if they Do, with James Muir 14 Aug 2024

An even bigger problem than losing out to a competitor is losing a deal due to no decision. James Muir wrote an entire book on how to prevent deals from getting stuck in the first place, and then how to get them unstuck. In this episode he shares what ... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

296 How to Get the Best Intel to Make Your Prospecting Relevant 08 Aug 2024

The best way to get voice mails responded to, and create instant interest on prospecting calls is to make your messaging relevant to them by personalizing and customizing it. And the best source of intel to do that is other people who will give it to y... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

295 "Just be yourself" is Some of the Worst Sales Advice Ever 17 Jul 2024

When a sales rep is told, "Just be yourself" on calls, instead of being totally prepared, that is some of the worst advice ever. Unless the rep is a skilled, knowledgeable, experienced, prepared person already, just being themself can result in disaste... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

294 How to React to Price Comments, and Not Give Away Profits 09 Jul 2024

There is a difference between simple price comments, like, "Wow, that's more expensive than I thought," and real price objections, like, "We don't have that in the budget." The problem for a lot of salespeople, is that at the first sound of a price com... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

293 Do this Instead of Trying to OVERCOME Objections 01 Jul 2024

Most sales training on objections contradicts how normal people think and speak. Because, it suggests you tell someone they are wrong. And what is the result of that? The opposite of the intended result: they become more defensive. And it feels sleazy ... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

292 Here are the Real ABC's of Sales 18 Jun 2024

The old mantra is that the ABC's of sales are "Always be closing." Not only is that wrong, but it adds to the negative stereotype of salespeople. The beneficial, real ABC of closing is "Always be curious." Art explains why, and what you can do to enhan... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

291 Three Letters that can Change Your Sales, Life, and that of Others 05 Jun 2024

Success in sales, and life for that matter, does not rely on having more information. Everyone has access to that. It always relies on the person. Their identity and values. One of the many components that go into BEing a truce sales professional is be... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

290 Voice Mail Message, and Greeting Tips to Make the Best Impression 21 May 2024

Voice mail can help make a positive impression, create curiosity and interest, or kill any chance of speaking with a prospect. Likewise with the greeting you leave for those who call you. Art shares tips on what to say and avoid on voice mail so that y... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

289 THIS is Old, Outdated, Dead, and Doesn't Work; Here's What Does 09 May 2024

If you browse LinkedIn, you'll see lots of -new-to-the-scene "gurus" trying to pump up their Likes and Comments by saying things are old, outdated, dead, and don't work anymore. Then they suggest what is "new." Art breaks this down, and shows that what... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

288 Call Avoidance is Actually Just Being Selfish 25 Apr 2024

If a salesperson avoids placing the prospecting or sales calls, in addition to the typical guilt they experience, and the potential lost opportunities, they are actually being selfish. That's because they are depriving possible future customers of the ... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

287 Don't Speak Klingon--Unless You're Selling to Klingons 16 Apr 2024

Think about the last time you spoke with someone whose words were so foreign to you that you had no idea what they were saying. And by foreign, that could be being overly technical, or using jargon that you never use in your world. That's what some sal... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.

286 EXPECT to Win Them All (Like George Brett) 04 Apr 2024

A very simple--but not always followed--principle is that those who expect to win, do so more often than those who think they don't have a chance. This applies to sports, and sales. Art shares a story about what George Brett had to say about this, and ... Hosted on beehiiv. Read the full Privacy Policy at https://www.beehiiv.com/privacy.